Facebook
has been on a Snapchat-copying roll. First Instagram, which is owned by
Facebook, rolled out its version of 24-hour stories. Then Facebook began
testing a similar product on its Messenger app in Poland. And now, Facebook is
testing ephemeral stories on its main mobile app. Facebook mobile app users in
Ireland can now test the feature, called Facebook Stories, on iOS and Android,
as first reported by Business Insider.
The
feature centers on Facebook’s new in-app camera that acts a lot like
Snapchat’s. Users can put fun filters over their faces or add visual
geolocation tags to their photos and videos. It’s accessed — like Snapchat — by
swiping to the right on the mobile app.
Camera
content added to stories will show up at the top of friends’ Facebook app,
similarly to how stories are laid out on Instagram. Users just tap a friend’s
circle to view their story, and once they’re viewing the story, they can reply
with a direct message, like they can on Instagram or Snapchat. Videos and
photos posted in a Facebook Story won’t show up in the News Feed or on a user’s
timeline by default, although users can choose to share there, as well.
Facebook Stories is expected to eventually roll out to additional countries,
although we don’t have a more specific timeline.
Facebook
has seemingly had great success in replicating Snapchat’s strategy of
camera-first sharing. The company says 150 million people use Instagram Stories
daily, which is about the size of Snapchat’s total user base. With Facebook
claiming more than a billion users, Facebook Stories has the potential to
expand the reach of the temporary stories concept. I personally can’t wait to
see what my long-lost high school frenemies are up to in their day-to-day
lives. It’s content I’ve been missing out on for nearly a decade.
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